Skip to main content
FOOD PACKAGING DESIGN

Packaging for food brands.
From the shelf to the buyer.

For twenty years we have been designing packs and labels for retail and foodservice. We know the category, the shelf, and the shopper who decides in two and a half seconds.

20+ YEARSSpecialised in food and drink
100+ PACKSRetail, hospitality and food service
EUROPE AND USASpanish product in demanding markets
60+ AWARDSInternational recognition

If the pack
does not speak the category.
The product
never leaves the shelf.

In food, the shopper decides in two and a half seconds, comparing your pack with twelve others just like it. An excellent product in a generic pack loses that comparison before anyone has tasted it.

Food packaging on the shelf
WHAT USUALLY HAPPENS

Price war

You compete with own-label over cents, because nothing justifies paying more.

The buyer says no

The retailer drops the line: it sees no rotation and no fit in its range.

The range drifts apart

Each new line is designed on its own and the brand block stops reading on shelf.

National and international industry leaders already trust Koolbrand

McDonald's
Coren
Vialia
Congalsa
Joyerías José Luis
Yatecomeré
McDonald's
Coren
Vialia
Congalsa
Joyerías José Luis
Yatecomeré
McDonald's
Coren
Vialia
Congalsa
Joyerías José Luis
Yatecomeré
McDonald's
Coren
Vialia
Congalsa
Joyerías José Luis
Yatecomeré
Europacífico
Gaias
Iberpos
Merluza
Nhood
Bodegas Pablo Padín
Europacífico
Gaias
Iberpos
Merluza
Nhood
Bodegas Pablo Padín
Europacífico
Gaias
Iberpos
Merluza
Nhood
Bodegas Pablo Padín
Europacífico
Gaias
Iberpos
Merluza
Nhood
Bodegas Pablo Padín
Plagoo
Portomar
ProChile
Store Steam
Syspro
Talaso Atlántico
Plagoo
Portomar
ProChile
Store Steam
Syspro
Talaso Atlántico
Plagoo
Portomar
ProChile
Store Steam
Syspro
Talaso Atlántico
Plagoo
Portomar
ProChile
Store Steam
Syspro
Talaso Atlántico
100% FREE YOUR PROPOSAL

Your product, ready to compete on shelf.

Tell us what you sell, in which channel and who you compete against. We will give you a straight read on where your opportunity is and how we would tackle it.

THE IMPACT ON THE BOTTOM LINE

Beyond looking good.
What changes in the business.

01 // MARGIN

Stop competing on price

A pack that reads as quality justifies the price and takes you out of the direct comparison with own-label.

Stop competing on price
02 // DISTRIBUTION

Get listed by the retailer

A retail buyer judges the sell sheet and the pack before the product. We prepare both for that meeting.

Get listed by the retailer
03 // RANGE

Make the shelf read as one block

A packaging system that absorbs new lines without starting over, and makes your space on shelf visible.

Make the shelf read as one block
04 // EXPORT AND REGULATION

Go abroad without surprises

We adapt visual codes to each market and check that mandatory food labelling information sits where it should.

Go abroad without surprises
WHAT OUR CLIENTS SAY

The real impact shows up in revenue.

“I have been working with Koolbrand for more than 10 years and I hope to keep going for at least 10 more. We have launched new brands, repositioned others, run campaigns and a long etc. The relationship and the communication are a pleasure. Keep it up!”

Adrián Salgado Marketing Director
Zelnova Zeltia

“Great professionals.”

Emilio Rodríguez CEO
Store Steam

“A pleasure to work with such a professional team, so attentive to what the client needs. Highly recommended!”

Adolfo Rey Global Business Dev.
Syspro

“Koolbrand is, bluntly, the best marketing and advertising agency in Vigo. They work with judgement, method and measurable results. No smoke: clear strategy, solid execution and absolute focus on the business.”

José Antonio Suárez Director
Wiprime

“Great agency and great professionals.”

Saul Vázquez Key Account Manager
Europacífico

“To talk about Koolbrand is to talk about possibly the best marketing and advertising specialists. One meeting with Verona and her team is enough to see it. The passion and care they put into projects make this a unique group to build your brand with. Highly recommended! TOP!”

Miguel Ángel González Sales Manager
Talaso Atlántico

“A really good atmosphere where you feel comfortable, a team that understands you and guides you at every step, and an incredible eye for design. I could not be happier. They are a 100% safe bet.”

Roberto González CEO
Momo

“I have been working with Koolbrand for more than 10 years and I hope to keep going for at least 10 more. We have launched new brands, repositioned others, run campaigns and a long etc. The relationship and the communication are a pleasure. Keep it up!”

Adrián Salgado Marketing Director
Zelnova Zeltia

“Great professionals.”

Emilio Rodríguez CEO
Store Steam

“A pleasure to work with such a professional team, so attentive to what the client needs. Highly recommended!”

Adolfo Rey Global Business Dev.
Syspro

“Koolbrand is, bluntly, the best marketing and advertising agency in Vigo. They work with judgement, method and measurable results. No smoke: clear strategy, solid execution and absolute focus on the business.”

José Antonio Suárez Director
Wiprime

“Great agency and great professionals.”

Saul Vázquez Key Account Manager
Europacífico

“To talk about Koolbrand is to talk about possibly the best marketing and advertising specialists. One meeting with Verona and her team is enough to see it. The passion and care they put into projects make this a unique group to build your brand with. Highly recommended! TOP!”

Miguel Ángel González Sales Manager
Talaso Atlántico

“A really good atmosphere where you feel comfortable, a team that understands you and guides you at every step, and an incredible eye for design. I could not be happier. They are a 100% safe bet.”

Roberto González CEO
Momo

“I have been working with Koolbrand for more than 10 years and I hope to keep going for at least 10 more. We have launched new brands, repositioned others, run campaigns and a long etc. The relationship and the communication are a pleasure. Keep it up!”

Adrián Salgado Marketing Director
Zelnova Zeltia

“Great professionals.”

Emilio Rodríguez CEO
Store Steam

“A pleasure to work with such a professional team, so attentive to what the client needs. Highly recommended!”

Adolfo Rey Global Business Dev.
Syspro

“Koolbrand is, bluntly, the best marketing and advertising agency in Vigo. They work with judgement, method and measurable results. No smoke: clear strategy, solid execution and absolute focus on the business.”

José Antonio Suárez Director
Wiprime

“Great agency and great professionals.”

Saul Vázquez Key Account Manager
Europacífico

“To talk about Koolbrand is to talk about possibly the best marketing and advertising specialists. One meeting with Verona and her team is enough to see it. The passion and care they put into projects make this a unique group to build your brand with. Highly recommended! TOP!”

Miguel Ángel González Sales Manager
Talaso Atlántico

“A really good atmosphere where you feel comfortable, a team that understands you and guides you at every step, and an incredible eye for design. I could not be happier. They are a 100% safe bet.”

Roberto González CEO
Momo
THE NEXT STEP

Let’s talk about your product.

Tell us what you are launching or repositioning, and we will tell you straight whether we are a fit and how we would tackle it.

Acuerdo RGPD
We work with food and drink brands that take their packaging seriously and have budget to invest in it, whether they are already on shelf or about to be. Our projects usually start from €1,500.

Frequently asked questions

Which food brands have you designed for? +
Coren, El Nogal, Yatecomeré, Congalsa, Ibercook, Norvi, Hoxe, Europacífico, Bodegas Pablo Padín, Atilano Anlló, Madras Gourmand and La Piadina di Nonna Carolina, among others. Retail, hospitality and food service.
Do you work in retail, hospitality or both? +
Both, and they are not the same. The retail shelf is won in two and a half seconds of comparison; in hospitality a professional decides, looking at format, handling and cost per portion. A pack that works in one rarely works in the other, so we treat them separately.
Do you handle mandatory labelling? +
We check that mandatory food labelling information is present and properly ordered, and we adapt the pack to the requirements of each destination market. Final legal sign-off is your adviser’s: we make sure the design does not make their job harder.
What if I am launching and do not have a brand yet? +
Then we start before the pack: naming, positioning and identity, and packaging after that. It is the usual order for a launch, and it works better than designing the box first and looking for the meaning afterwards.
WhatsApp