The work started from its track record, how it produces and the popular imagery attached to Galician tradition. We found an identity with solid values and an authentic story, but no visual system to structure it and carry it coherently. The brand had something to say; it lacked the graphic architecture to hold it up.
The strategy was to go back to the original codes through a contemporary reading. Not modernizing in opposition to the past, but building a visual language that takes tradition as its starting point and turns it into a system that is recognizable, consistent and useful now.
The identity was developed through retro inspiration treated as a structural tool, not decoration. Logotype, symbol, typography and color were designed to reinforce craft, continuity and family. Packaging became the main support of the system, bringing order, hierarchy and coherence to the whole range and making it easier to spot at the point of sale.
The result is a clearer, more solid brand, ready to grow. An identity able to express where it comes from without effort, and to compete on authenticity while meeting what the market demands today.
