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We design brands

Your brand is the operating system of your business.

Your brand is the operating system of your business.

At Koolbrand the brand becomes a working tool for growth: faster decisions, cleaner launches and products that compete on their own terms.

More speed. More precision. More control.

20 years building brands
+ 120 clients
+ 60 awarded projects
+ 10 countries

National and international industry leaders already trust Koolbrand

McDonald's
Coren
Vialia
Congalsa
Joyerías José Luis
Yatecomeré
McDonald's
Coren
Vialia
Congalsa
Joyerías José Luis
Yatecomeré
McDonald's
Coren
Vialia
Congalsa
Joyerías José Luis
Yatecomeré
McDonald's
Coren
Vialia
Congalsa
Joyerías José Luis
Yatecomeré
Europacífico
Gaias
Iberpos
Merluza
Nhood
Bodegas Pablo Padín
Europacífico
Gaias
Iberpos
Merluza
Nhood
Bodegas Pablo Padín
Europacífico
Gaias
Iberpos
Merluza
Nhood
Bodegas Pablo Padín
Europacífico
Gaias
Iberpos
Merluza
Nhood
Bodegas Pablo Padín
Plagoo
Portomar
ProChile
Store Steam
Syspro
Talaso Atlántico
Plagoo
Portomar
ProChile
Store Steam
Syspro
Talaso Atlántico
Plagoo
Portomar
ProChile
Store Steam
Syspro
Talaso Atlántico
Plagoo
Portomar
ProChile
Store Steam
Syspro
Talaso Atlántico

The method

Koolbrand Method™ · 5 phases.

It is not a closed, linear process. It is a modular system: you come in where your brand needs it and you leave with defensible assets.

The work

We don’t decorate brands.
We put them out to compete.

This is not a catalog of work. These are brands that are understood before they are read, chosen on the shelf, and higher in perceived value.

See all the work →

Vialia Vigo — brand identity by Koolbrand
Plagoo — brand identity by Koolbrand
Feitizo da Noite — packaging by Koolbrand
WHAT OUR CLIENTS SAY

Real impact is measured in satisfaction.

"I have been working with Koolbrand for more than 10 years and I hope to carry on for at least 10 more. We have launched new brands, repositioned others, run campaigns and a long etcetera. The relationship and the communication are a pleasure — long may it continue!"

Adrián Salgado Marketing Director
Zelnova Zeltia

"Great professionals."

Emilio Rodríguez CEO
Store Steam

"A pleasure to work with such a professional team, so attentive to what the client needs. Highly recommended!"

Adolfo Rey Global Business Dev.
Syspro

"Koolbrand is, plainly, the best marketing and advertising agency in Vigo. They work with judgment, method and measurable results. No smoke: clear strategy, solid execution and absolute focus on the business."

José Antonio Suárez Director
Wiprime

"A great agency and great professionals."

Saul Vázquez Key Account Manager
Europacífico

"To talk about Koolbrand is to talk about possibly the best specialists in marketing and advertising. A single meeting with Verona and her team is enough to see it. The passion and the care they put into projects make this a unique group to grow your brand with. Highly recommended! TOP!"

Miguel Ángel González Sales Manager
Talaso Atlántico

"A great atmosphere where you feel comfortable, a team that understands you and guides you at every step, and an incredible eye for design. I could not be happier. They are a 100% safe bet."

Roberto González CEO
Momo

"I have been working with Koolbrand for more than 10 years and I hope to carry on for at least 10 more. We have launched new brands, repositioned others, run campaigns and a long etcetera. The relationship and the communication are a pleasure — long may it continue!"

Adrián Salgado Marketing Director
Zelnova Zeltia

"Great professionals."

Emilio Rodríguez CEO
Store Steam

"A pleasure to work with such a professional team, so attentive to what the client needs. Highly recommended!"

Adolfo Rey Global Business Dev.
Syspro

"Koolbrand is, plainly, the best marketing and advertising agency in Vigo. They work with judgment, method and measurable results. No smoke: clear strategy, solid execution and absolute focus on the business."

José Antonio Suárez Director
Wiprime

"A great agency and great professionals."

Saul Vázquez Key Account Manager
Europacífico

"To talk about Koolbrand is to talk about possibly the best specialists in marketing and advertising. A single meeting with Verona and her team is enough to see it. The passion and the care they put into projects make this a unique group to grow your brand with. Highly recommended! TOP!"

Miguel Ángel González Sales Manager
Talaso Atlántico

"A great atmosphere where you feel comfortable, a team that understands you and guides you at every step, and an incredible eye for design. I could not be happier. They are a 100% safe bet."

Roberto González CEO
Momo

"I have been working with Koolbrand for more than 10 years and I hope to carry on for at least 10 more. We have launched new brands, repositioned others, run campaigns and a long etcetera. The relationship and the communication are a pleasure — long may it continue!"

Adrián Salgado Marketing Director
Zelnova Zeltia

"Great professionals."

Emilio Rodríguez CEO
Store Steam

"A pleasure to work with such a professional team, so attentive to what the client needs. Highly recommended!"

Adolfo Rey Global Business Dev.
Syspro

"Koolbrand is, plainly, the best marketing and advertising agency in Vigo. They work with judgment, method and measurable results. No smoke: clear strategy, solid execution and absolute focus on the business."

José Antonio Suárez Director
Wiprime

"A great agency and great professionals."

Saul Vázquez Key Account Manager
Europacífico

"To talk about Koolbrand is to talk about possibly the best specialists in marketing and advertising. A single meeting with Verona and her team is enough to see it. The passion and the care they put into projects make this a unique group to grow your brand with. Highly recommended! TOP!"

Miguel Ángel González Sales Manager
Talaso Atlántico

"A great atmosphere where you feel comfortable, a team that understands you and guides you at every step, and an incredible eye for design. I could not be happier. They are a 100% safe bet."

Roberto González CEO
Momo
AWARDS

We do not work for awards. But they keep coming.

7 Openart Awards — Awards Italia
2 Paraugas Awards — Galicia
1 Smile Festival — Festival

— The growth layer

We build your brand.
And we make it grow.

The work does not end at launch. With Koolgrowth we operate your brand’s growth: paid media, email marketing and performance, optimized on real data.

ROAS 4.6×Bodega del Desierto
−38% CPLEleaseloop · 2.7× return
×15 LeadsTe Alquilo en Miami
See the cases at Koolgrowth →

— Frequently asked questions

What does Koolbrand do?

Koolbrand builds brands as business systems and operates their growth. We cover the full cycle: strategy, branding and packaging to build the asset —through the Koolbrand Method™, in five phases— and paid media, email marketing and performance to grow it. More than 20 years and 120+ clients in food, retail, industry and services.

Does Koolbrand only do branding, or growth as well?

Both, and connected. We build the brand with judgment and method, and then we operate its growth on an ongoing basis with Koolgrowth: paid media, email marketing and performance optimized on real data. We do not leave you at launch.

Where does Koolbrand work?

We have offices in Vigo (Galicia, Spain), Buenos Aires (Argentina) and Miami (USA). We work with brands from Spain, Latin America and the Hispanic market in the United States.

How is Koolbrand different from other agencies?

In the intersection almost nobody covers: real brand craft (20+ years of branding and packaging) + a proprietary method (the Koolbrand Method™) + our own software (Kool Labs, our technology and data layer) + operated growth (Koolgrowth). Growth agencies have no brand soul; branding agencies have no system and no software. We have both.

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