Feitizo da Noite

A sparkling wine that breaks the codes of albariño

Naming • Brand strategy • Packaging design

For Bodegas Pablo Padín we developed the image of a brut sparkling wine with D.O. Rías Baixas that needed
to stand apart within an especially conservative category. The challenge was to build an identity with a character of its own, able to sit alongside the territory of albariño without repeating its most predictable codes.

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The project was built on the idea of singularity. Choosing a name in Galician, Feitizo — meaning spell — made it possible to build an enigmatic, nocturnal visual universe with a touch of irony, moving away from the classic languages associated with sparkling wine.

The brand was built on contrast: graphic restraint, monochrome and an illustrated system of waves that brings in mystery and movement.

The packaging design acts as the centerpiece of the system. Every element answers to a coherent logic, where identity and visual structure work together to create a presence that is recognizable and unconventional on the shelf.

The result is a sparkling wine with an identity of its own, contemporary and distinctive, able to position the winery from a more conceptual and strategic place.

Client

Bodegas Pablo Padín

Sector

Food

Award

Gold in Packaging
The Dieline & Packaging of the World

Get in touch

Vector graphic resource 1 for Feitizo da Noite (Bodegas Pablo Padín). A sparkling wine that breaks the codes of albariño. An enigmatic, nocturnal visual universe with a touch of irony. Graphic restraint and illustrated waves. Services: naming, branding, packaging design.

— NAMING · PACKAGING · WINE

Standing apart in a conservative category without losing the territory.

That is what we achieved with Feitizo da Noite. If your product competes in a sector of repeated codes,

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— Frequently asked questions

What is Feitizo da Noite?

Feitizo da Noite is a brut sparkling wine with D.O. Rías Baixas from Bodegas Pablo Padín. Koolbrand created its naming, branding and packaging identity to set it apart in a conservative category.

What did Koolbrand do for Feitizo da Noite?

Naming, brand strategy and packaging design.

How does a sparkling wine stand apart within albariño country?

By building an identity with a character of its own from the idea of singularity, able to sit alongside the codes of Rías Baixas without repeating the most predictable ones.

Why is naming decisive in wines and sparkling wines?

Because it condenses what makes the brand singular and separates it from the generic codes of the category.