Kool Papers
Kool Papers
Brand knowledge, documented.
Koolbrand's reference manuals on branding, packaging and growth. Not blog posts: the way we think and work, written down for you to use. Judgment, with real cases and real numbers.
PackagingHow to create packaging that is attractive and functionalThe 2.5-second rule, and packaging understood as a system. With real cases.Read the paper →AIBranding with Artificial IntelligenceWhere it genuinely helps, where we don't let it in, the risks and how we stay transparent.Read the paper →
PackagingSustainable packaging: materials and real alternativesComing soon
NamingProfessional naming: how to name a brandComing soon
BrandingRebranding: what it is, when to do it and howComing soon
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