The project was approached from a brand perspective, analyzing the category, the codes of the sector and how the products are really used in specialist retail. The diagnosis was clear: the challenge was not visual but structural. The catalog needed structuring, the proposition needed clarifying, and the identity had to be able to carry growth.
The strategic decision was to create a complete system, starting with the naming and extending into the identity and the packaging. Ibercook is defined as a direct, functional brand with international ambition, designed to live in different markets without losing clarity or character.
The visual and packaging system was developed as a tool for order: typefaces with personality, consistent graphic resources, color codes by product type and a clear information hierarchy.
Each pack works on its own, but reinforces how the brand reads as a whole.
Today the brand has a solid, recognizable, scalable base, ready to take on new products while keeping coherence and judgment.
