The project focused on creating a coherent, recognizable graphic system able to adapt to different types of cheese without losing visual unity. We designed bespoke creative resources, iconography and a set of claims in Galician — such as “Dálle un toque ás túas merendas”, “Feito con amor en Galicia” and “De leite galego” — that connect emotionally with the shopper and reinforce the bond with the territory.
As part of the strategic work, a new layer of value was added to the products under the concept
“Selección Aroma & Forma”, which signals an extra stage of artisanal selection based on the aroma and the shape of the cheese. That decision lifts the perceived quality of the product and sets Hoxe apart on a highly competitive shelf.
The result is packaging that is clear, warm and has a personality of its own: it does not just protect and organize the product, it works as a brand tool that conveys authenticity, origin and care from the very first glance.
We work with food brands when the product needs a packaging system that organizes it, sets it apart and backs its origin.
If your range has reached that point, let’s talk.
