Packaging for food brands.
From the shelf to the buyer.
For twenty years we have been designing packs and labels for retail and foodservice. We know the category, the shelf, and the shopper who decides in two and a half seconds.
If the pack
does not speak the category.
The product
never leaves the shelf.
In food, the shopper decides in two and a half seconds, comparing your pack with twelve others just like it. An excellent product in a generic pack loses that comparison before anyone has tasted it.
Price war
You compete with own-label over cents, because nothing justifies paying more.
The buyer says no
The retailer drops the line: it sees no rotation and no fit in its range.
The range drifts apart
Each new line is designed on its own and the brand block stops reading on shelf.
National and international industry leaders already trust Koolbrand
Your product, ready to compete on shelf.
Tell us what you sell, in which channel and who you compete against. We will give you a straight read on where your opportunity is and how we would tackle it.
Beyond looking good.
What changes in the business.
Stop competing on price
A pack that reads as quality justifies the price and takes you out of the direct comparison with own-label.
Get listed by the retailer
A retail buyer judges the sell sheet and the pack before the product. We prepare both for that meeting.
Make the shelf read as one block
A packaging system that absorbs new lines without starting over, and makes your space on shelf visible.
Go abroad without surprises
We adapt visual codes to each market and check that mandatory food labelling information sits where it should.
Designed to win over demanding categories.
The real impact shows up in revenue.
“I have been working with Koolbrand for more than 10 years and I hope to keep going for at least 10 more. We have launched new brands, repositioned others, run campaigns and a long etc. The relationship and the communication are a pleasure. Keep it up!”
“Great professionals.”
“A pleasure to work with such a professional team, so attentive to what the client needs. Highly recommended!”
“Koolbrand is, bluntly, the best marketing and advertising agency in Vigo. They work with judgement, method and measurable results. No smoke: clear strategy, solid execution and absolute focus on the business.”
“Great agency and great professionals.”
“To talk about Koolbrand is to talk about possibly the best marketing and advertising specialists. One meeting with Verona and her team is enough to see it. The passion and care they put into projects make this a unique group to build your brand with. Highly recommended! TOP!”
“A really good atmosphere where you feel comfortable, a team that understands you and guides you at every step, and an incredible eye for design. I could not be happier. They are a 100% safe bet.”
“I have been working with Koolbrand for more than 10 years and I hope to keep going for at least 10 more. We have launched new brands, repositioned others, run campaigns and a long etc. The relationship and the communication are a pleasure. Keep it up!”
“Great professionals.”
“A pleasure to work with such a professional team, so attentive to what the client needs. Highly recommended!”
“Koolbrand is, bluntly, the best marketing and advertising agency in Vigo. They work with judgement, method and measurable results. No smoke: clear strategy, solid execution and absolute focus on the business.”
“Great agency and great professionals.”
“To talk about Koolbrand is to talk about possibly the best marketing and advertising specialists. One meeting with Verona and her team is enough to see it. The passion and care they put into projects make this a unique group to build your brand with. Highly recommended! TOP!”
“A really good atmosphere where you feel comfortable, a team that understands you and guides you at every step, and an incredible eye for design. I could not be happier. They are a 100% safe bet.”
“I have been working with Koolbrand for more than 10 years and I hope to keep going for at least 10 more. We have launched new brands, repositioned others, run campaigns and a long etc. The relationship and the communication are a pleasure. Keep it up!”
“Great professionals.”
“A pleasure to work with such a professional team, so attentive to what the client needs. Highly recommended!”
“Koolbrand is, bluntly, the best marketing and advertising agency in Vigo. They work with judgement, method and measurable results. No smoke: clear strategy, solid execution and absolute focus on the business.”
“Great agency and great professionals.”
“To talk about Koolbrand is to talk about possibly the best marketing and advertising specialists. One meeting with Verona and her team is enough to see it. The passion and care they put into projects make this a unique group to build your brand with. Highly recommended! TOP!”
“A really good atmosphere where you feel comfortable, a team that understands you and guides you at every step, and an incredible eye for design. I could not be happier. They are a 100% safe bet.”
Let’s talk about your product.
Tell us what you are launching or repositioning, and we will tell you straight whether we are a fit and how we would tackle it.