The analysis focused on portfolio architecture, how the brands live alongside each other and what each channel specifically needs. Clearer hierarchies were required, along with shared codes and visual criteria that separate products without fragmenting the overall identity.
The strategy was to treat this as a brand and packaging system, not a collection of individual packs. From a common structure, we developed specific languages for each range, matched to its positioning, audience and point of sale.
The system organizes information, color coding, photography and graphic resources to make the product easier to read and quicker to recognize. Applied across trays, bags, cartons and frozen formats, it keeps foodservice references and retail propositions consistent with each other.
The result is a portfolio that is clearer, more flexible and ready to grow. Europacífico now has a brand base that can absorb new categories and formats without losing consistency.
