We approached it as product strategy. Starting from category analysis and shelf behavior, we defined a position able to live alongside the codes of albariño without copying them. The name, Novo Século, brings in an idea of opening and contemporaneity, marking the start of a new chapter without cutting the tie to its origin.
The brand rests on a visual language with more narrative weight than the category is used to. Illustration became the axis of the system, bringing character, difference and a more emotional read of the product. Against an environment dominated by traditional codes, the proposition balances freshness and coherence.
Packaging is the centerpiece. The label combines a structured composition with a leading illustration and a recognizable palette, creating a clear presence on shelf and adapting well to more social drinking occasions. Every element answers to a logic: catch attention, make it easy to read, build memory.
The result is an albariño built to work in a specific channel without giving up identity, with a design that not only stands out at the point of sale but stays with the product all the way through.
