The project began with a strategic review of positioning, narrative and digital experience. We saw a clear opportunity: turn a brand built mainly around day-to-day commercial operations into a stronger, more recognizable proposition, ready to compete in an increasingly demanding market.
The new visual identity was built on clarity and accessibility: a clean, fresh, functional graphic system that conveys trust without losing the aspirational pull of the destination. The branding was developed with more than the website in mind, aiming at a coherent ecosystem across every touchpoint.
The web design was approached with strategic and commercial logic. Structure, messaging and visual hierarchy were designed to ease navigation, make the service easier to understand and lift conversion. Every block does a specific job: inspire, order information and reduce friction in the booking process.
The project is completed by a paid media strategy focused on opening new markets and reaching audiences with high travel intent. The communication took an experiential, personalized approach, moving away from the usual codes of holiday rentals to build a brand that is closer, more recognizable and ready to grow.
The result is a more structured, more competitive brand, with a system ready to scale in digital without losing coherence.
