The project was approached as the construction of a complete brand system. The logo was designed specifically for it, with a bespoke typeface of clean, unornamented lines drawn from the logic of electrical diagrams and industrial signage. The identity rests on a clean, functional graphic language.
The color palette reinforces the technological and sector positioning, combining tones associated with engineering and with the pharmaceutical industry. The visual system extends coherently into iconography, corporate applications, the digital environment and sales materials.
The result is a clear, contemporary brand ready to work as an ecosystem, able to adapt to different media and contexts without losing recognition or rigor.