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Services

Eight disciplines sold separately and worked on together. The brand, the pack and the campaign come out of the same team — which is why they never contradict each other.

Brand consulting

Diagnosis, positioning and brand architecture. The decisions that come before design — and that design cannot fix if they were taken badly.

Branding

Corporate identity, visual identity, brand systems and guidelines. A brand built as a system, not a logo with variants.

Packaging

Packaging and label design for food, gourmet, wine and canned goods. For the US market, with FDA compliance and bilingual labelling.

Marketing

Strategy, campaigns, brand content and measurement. Brand and marketing in the same team, so the campaign never argues with the brand.

Advertising

Campaigns, launches and brand activation. From the idea to the finished piece, with the brand’s judgement applied from the start.

Naming

Strategic naming for companies, products and ranges, with domain and conflict checks. Finding the name is the easy part; finding one that is free is not.

Web design

Corporate and product websites. The same level of design as the rest of the brand, in half the time.

AI deployment

Artificial intelligence applied to brand and marketing: our own tools, process automation and assisted production. Fifteen applications we built ourselves.

Where do you start?

Almost always with consulting: working out what the brand sells, to whom, and why they pick it over the rest. A rebrand or a pack that starts without that answer ends up decorating a problem that is still there.

How we work

With the Koolbrand Method™, a five-phase system running from diagnosis to brand evolution. Each service comes in at the phase where it belongs.

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