Before designing, we analyzed the sector, its dominant visual codes and the way companies talk to their customers. A common pattern showed up: brands that are excessively technical, hard to remember and distant from the end user. That was the opportunity.
The strategy started with the name. Plagoo comes from the direct combination of problem and solution: pests, action and absence. A simple, phonetic name, easy to remember, able to connect with the sector without turning aggressive or alarmist.
From there we built a clean, modern and functional identity system. Custom typography, geometric shapes and a palette tied to hygiene, control and sustainability let the brand convey technical rigor in a language that stays accessible and current.
The system was applied coherently across every touchpoint: brand manual, graphic applications and digital. The website was conceived as a natural extension of the brand, prioritizing clarity, information hierarchy and ease of use.
The result is a brand that is solid, recognizable and aligned with its purpose. An identity built to earn trust from the first contact and to sustain the growth of the company over time.
