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The Museo do Mar de Galicia building in Vigo with the MdM logo

Museo do Mar de Galicia

A graphic system to share, teach and bring maritime knowledge to life

Institutional branding • Educational dossier
Merchandising • Communication pieces

Museo do Mar de Galicia needed to organize and update its communication system to strengthen its educational role, while keeping a clear and accessible relationship with very different audiences: schoolchildren, families, general visitors and institutions.

We started from the role of the museum as a place of cultural interpretation, not just a container for exhibits. The task was to translate complex content into a visual language that is understandable, coherent and easy to reproduce across formats, without giving up institutional rigor.

The strategy was a flexible graphic system built on illustration and a palette drawn from the sea, able to sit alongside educational, exhibition and promotional content. We approached it as one communication system, not a set of isolated pieces.

The work covered the identity applied to the educational activities dossier, teaching materials, merchandising and the various communication pieces of the museum. Everything prioritizes clarity, information hierarchy and adaptability to different ages and reading levels, reinforcing how approachable and educational the museum is.

The result is a coherent toolkit that makes Galician maritime heritage easier to share, improves the visitor experience and gives the museum a visual language that is recognizable and holds up over time.

Client
Museo do Mar de Galicia
Sector
Culture · Institutional
Project
Branding · Educational dossier · Merchandising
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Educational dossier of Museo do Mar de Galicia open on sand
Educational dossier of Museo do Mar de Galicia, mobile version
Graphic system and marine illustrations for Museo do Mar de Galicia
Maritime color palette applied to museum materials
Communication pieces and educational materials for Museo do Mar
Communication pieces for Museo do Mar, mobile version
Museo do Mar de Galicia merchandising with marine illustrations
Applications of the Museo do Mar de Galicia graphic system
Teaching materials for schools at Museo do Mar de Galicia
Teaching materials for Museo do Mar, mobile version

— BRANDING · INSTITUTIONAL · CULTURE

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— Frequently asked questions

What is Museo do Mar de Galicia?

It is the museum devoted to Galician maritime heritage, in Vigo. It works as a place of cultural interpretation and outreach, with a strong educational focus aimed at schoolchildren, families, general visitors and institutions.

What did Koolbrand do for Museo do Mar?

We developed a complete graphic system: the identity applied to the educational activities dossier, teaching materials, merchandising and communication pieces. Not isolated items, but one flexible communication system, reproducible across formats.

How do you communicate maritime heritage to such different audiences?

By translating complex content into a visual language that stays understandable without losing institutional rigor. We worked with illustration and a palette drawn from the sea, prioritizing clarity, information hierarchy and adaptation to different ages and reading levels.

What did the project achieve?

The museum has a coherent toolkit that makes Galician maritime heritage easier to share, improves the visitor experience and gives it a visual language that is recognizable and holds up over time.

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