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Eternal aluminum outdoor kitchen in a premium setting

Eternal

When the outdoor kitchen becomes a system built to last.

Rebranding • Visual identity • Web design
Social media • Paid media

Eternal is a brand specializing in aluminum outdoor kitchens that needed to redefine its identity and strengthen its digital presence to match the real quality and durability of its product. The goal was to clarify its positioning, improve brand perception and turn its communication into an effective commercial tool.

The rebranding was built on simplification and coherence. The visual system was pared back into a calm, recognizable identity that adapts easily to digital environments, resting on clear typography and a symbol tied to sustainability and permanence. The brand was designed to work both alongside the product and on its own.

The new identity was carried into a conversion-focused website, with a clear, structured narrative, and into a social media content system aligned with the brand’s tone. The paid media campaign was built as a natural extension of the branding, putting value, materiality and real use ahead of purely promotional hits.

As a result, in the first 4 months of the campaign 10 kitchens were sold and 320 qualified leads generated, consolidating a solid base for the brand’s commercial growth.

The result is a stronger, more coherent brand, ready to compete in a premium environment, with an identity that reinforces the value of the product and a digital ecosystem aligned with its long-term positioning.

Client
Eternal
Sector
Outdoor kitchens · Furnishing
Project
Branding · Web · Social · Paid media
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Eternal product attributes: modularity, natural materials, outdoor kitchen and a 30-year warranty
Eternal product attributes: fireproof, water-resistant, sustainable and antibacterial
Detail of the Eternal outdoor kitchen
Materiality and finish of the Eternal kitchen
Eternal outdoor kitchen built into the architecture Eternal outdoor kitchen built into the architecture
The Eternal brand identity in application
Website and social media mockups for Eternal

— Paid media · The growth layer

From low demand to
a steady sales engine.

With Koolgrowth we run growth for Eternal Cocinas: paid media campaigns aligned with the branding, high-intent audiences and a funnel measured end to end. The goal stopped being cheap traffic and became the customer who actually buys a premium kitchen.

+280%qualified leads after the new digital strategy
−45%cost per lead by optimizing campaigns and audiences
×3quote requests from the new website
+190%visits to key pages (kitchens and pergolas)
See the full case on Koolgrowth →

— Frequently asked questions

What is Eternal?

Eternal is a brand specializing in high-end aluminum outdoor kitchens. Koolbrand developed its rebranding, visual identity, web design, social media content and paid media strategy to align brand perception with the real quality and durability of the product.

What did Koolbrand do for Eternal?

Rebranding and visual identity, conversion-focused web design, a social media content system and a paid media campaign. The work included redefining the positioning, a pared-back graphic system and a coherent commercial narrative across every touchpoint.

How do you position a premium outdoor kitchen brand?

By communicating durability, materiality and real use ahead of promotional impact. For Eternal, Koolbrand built a calm, recognizable identity tied to permanence and sustainability, able to convey the value of a high-end product and set it apart in a competitive market.

What results did Eternal get from the project?

In the first 4 months of the campaign 10 kitchens were sold and 320 qualified leads generated. The digital strategy tripled quote requests from the new website and lifted qualified leads by 280%, laying a solid base for the brand’s commercial growth.

— BRANDING · DIGITAL · GROWTH

A brand as durable as its product.

That is what we did for Eternal. If your product brand needs to put its story in order and grow,

Let’s grow yours →
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