Yatecomere ‣ Koolbrand: agencia de publicidad, marketing, branding y packaging en Vigo

YATECOMERÉ

The most delicious pair

To catch everyone’s attention is important to be successful on the supermarket shelve’s. That’s when the 60% of buying decision’s are made.

We know it is difficult to sell a product due to the strong competition, a good packaging design has only 6 seconds to seduce the consumer. That’s the reason why, when the client commission us these packagings, we knew the picture was going to be very important.

costillas de cerdo a la barbacoa packaging

BARBACUE PORK RIBS

We decided to keep the design in line with the brochure we have already designed but bring the barbecue sauce into focus because of its strong personality. The dark red color was also a very important element of the packaging. The mail goal was to convey the American tradition without losing sight of our brand. A serif typography, texture and a mouth-watering picture were key to tempt the consumer.

TERIYAKI CHICKEN WINGS

In the teriyaki chicken wings packaging we use a mustardy yellow shade combined with a saturated green. In this case, the goal was to give it an oriental touch and we did it with a oriental-inspired font, pattern, explanatory copyrighting and a succulent photo.

A very tasty packaging

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