Urbanya
A branding project that smells like a new home
Urbanya is a company specialized in properties, selling, buying and managing them. On one side, it offers real estate services and, on the other side, property management services. They came to us looking for a full-scale project including naming, logo and website, so we immediately got to work.
We started by coming up with the naming Urbanya, up-to-date, with a pleasant sound and those urban traits we were looking for.
Next step was the logo creation. We personalized a geometric typography that was inspired in the central european posters from the 20s and transformed the letter N into an isotope that works also on its own and represents elements related to the company’s area of business such as a house, a door or a lock.
We chose black and red as the brand’s colors, using red always in small details. We wanted to create an elegant brand that was also young and energetic.
We also designed communication pieces such as stationary, wall signs, labels and other branding elements for the company’s offices, always keeping in mind a minimal look and feel.
The last step was the development of a corporate and informative website, design with a clean aesthetic where images take the lead supported with simple line icons. Thought for every platform and device, a true responsive website.
A branding project made brick by brick.
