Following an investigation about the consumption of dried fruits in the Canadian market, we suggested, to El Nogal, the creation of “The selfish nuts” line, a range of products
NOT TO BE SHARED.
We took our greediest devil out and got to work.
We designed the ideal packaging for this type of products: a metallic case that matches up to the quality of the product and the perfect size to pick with one hand and eat with the other.
The packing is based in two main concepts: simplicity and individualism, using a clean, smart and two-coloured typography that represents the colours of nuts. A minimalism style evoking the moment of use: oneself and The Selfish Nuts.
A research and packaging design project in which we have raised our pinkies to demonstrate the quality of the most gourmet nuts from El Nogal: The Selfish Nuts.