A balcony with sea views
The creative strategy of the campaign “The weeding of your dreams”, for Talaso Atlántico, is based in the idea of providing a different alternative to the traditional location when it comes a time to choose the perfect place to celebrate a wedding.
The design of the campaign transmits the sensation of an elegant, unique and charming place, with enviable Atlantic Ocean views. To reinforce this concept, we included a promotion with high perceived value, encouraging interest and motivation.
Directed to a very specific and hard to locate target, we needed to show the campaign in mass media such as public roads, web and social networks.