Modern in its own right
When we start off with a brand as loved as Tahona Moderna, a makeover is not an easy thing to do, we should not forget the emotional factor that conects the brand with its target.
We had the challenge of redesign the brand, reinforcing its values and journey, without losing its modern and functional nature. We should create a simple design but with a strong personality of its own. As a result we designed a friendly and simple logo that achieves the image we wanted to give the brand.