We already had the naming so the first step was creating a young and lighthearted visual image. The result was a fun logo that mixes the name of the business, sheep’s bleating sound (in spanish “beeee”) and a ellipsis to elongate the onomatopoeia.

We chose a saturated and vibrant orange and green that, with a rounded cartoon typography, give the logo a young and fresh aesthetic that combines perfectly with the brand personality.

But that was not all, to add more fun to the brand we created a mascot, and, of course, it could not be anything else than note-eating sheep. An easily recognizable character, created with simple shapes but with a lot of peeeersonality.

The next step was the creation of a website. Following the same aesthetic, we used green and orange with a lot of white to maintain the personality of the brand but without loosing a clean and modern feel. We were looking for a clean and simple design, easy to use in every device and where the used could find, at a glance, every piece of information he or she needs to solve every doubt.