We develop a co-branding promo between McDonbal’s and Yelmo Cines with the objective of increasing the average billing, encourage the customers to make their menu larger in exchange for the opportunity to enjoy the “discount day” 4 days a week at Yelmo Cines. The campaing worked both ways, Yelmo clients also had the opportunity to get a free dessert at McDonal’s just for showing their cinema ticket.The promotion was carried out by  McDonald´s Rías Baixas, with two main goals: to increase the average billing and to generate more consumer traffic during the week for both companies.