Gardian

A branding with a lot of feeling

Silvia Mollinedo had always wanted to create her own brand of women’s jewelry. Her father, Manuel, always believed in her and gave her support during his lifetime. When he was gone, she decided to honor him and make his dream come true. At Koolbrand we took our “Fairy Godmother” wand and did our best work.

A VERY PROTECTIVE NAMING

The first step was to create a name that lived up to its history. We think of a way to represent protection and guidance through a word. This is how “Gardian” emerged, a clear reference to the protection and instinct of the herd.

On the other hand, we looked for a way to translate it into a symbol in which, Manuel was represented in some way. We designed an iconic logo, with simple and clean strokes, representing the head of that wolf guardian, protector of the herd and guide of roads, which hides in his ears an M, the true guardian of the brand.

A VERY ESPECIAL PACKAGING

In addition, we looked for a simple, elegant and youthful packaging according to the design of the product, which was versatile and, in addition, contained a very special message, which was to thank all the people who believed in the dreams.

We designed a message so that all the people who bought Gardian for the first time, knew the history behind the brand, in order to be able to be “one more” in this project. Creating a relationship with customers very close, since they are not only buying jewelry, but also they are collaborating to fulfill a dream.

We love being able to help fulfill dreams, and we love seeing how Gardian has already seen the light and is doing so well.

A branding project, the jewel in our crown

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