The comunication shape-up of something as technical and intangible as ciberscurity had no other goal than to translate the contents to a language understandable to the public that doesn’t have knowledge of the intricacies of computing; while generating a new need by showing the use of the product and its advantages displaying everyday situations.
With these premises and a lot of common sense we developed, as well, a fundamental selling tool for Asensis, the selling guide. A useful and practical guide with which to generate an eficient selling process and, in which, the concept of every service is clearly explained to salesmen and protential clients.