For the new air freight company, Air Transport Vigo Sea, from now on TAMDV, we developed the corporate image. We knew we had to create a wider approach for the brand, so we based the creative strategy on transcending internationally and targeting new markets.
We rename the brand: TAMDV | International Air Cargo, emoved the geographic location attribute and market limits to translate the name into English and use only its initials. We designed the corporate image moving far away from the most obvious design elements such as color blue, the sea or fish. We chose dynamic elements, motion shapes and colors in sync with the concept of the company. We created a modern brand whose approach provided a great support for expanding to other markets.