The magic of licenses
Kids love Pocoyo…they have fun with the playful scenes showed on the strips and they use them to decorate their skin, or to heal imaginary or real wounds. The Pocoyó license and the design of the sticking plaster increase its added value and expand its use, not only for healing, but also as a decorative complement which moms and kids love.
The strategy planned for a licensed product akes into account the chance of reaching new sales channels, because of its exclusivity and for the fascination that causes in the target. The magnetism of the licence encouraged us to expand the line with the Pocoyo children lipsticks.