The queen of hakes arrived in Spain, and we had the task of promoting, throughout the country, its supreme characteristics. Prochile, a Chilean government institution, ordered us this succulent project to make known this brand: Merluza Austral Chile (southern Chilean hake).
To make this possible, we gathered an entourage worthy of royalty: we developed a website and carried out several advertising actions and events in emblematic restaurants throughout Spain, relying on influencers and recognized chefs as our main ambassadors.
THE ASSISTANTS LICKED THE FINGERS!
NO ONE WENT HOME WITHOUT A GIFT
They talked about the Hake Austral Chile, such a celebrity!
A showcase worthy of the Queen of Hakes.
We design a complete website with all the information of the Southern Hake: its origin, benefits, characteristics, recipes cooked in the events,…
A successful campaign led by an evocative spot based on the frozen seas were Southern Chilean Hake has its origin.
We complemented the website with content generation and a social media strategy.