A completely rejuvenated look
Fomento Profesional, a company of renowed prestige in the education business area, needed to bring a new look to its brand and to the Grupo Fomento business group. They brought o us the need of rejuvenating their image without losing the values of quality and professionalism that are so important to their philosophy.
We took our hightlighters, our reading glasses (boy… the age!) and began to cram as if there was no tomorrow.
PREVIOUS VERSION
Our first test resulted in a logotype with a more stable construction: two pieces (symbol and logo) that fit within a square and rectangle respectively and make it possible to integrated it into any type of graph without affecting its readability.
Its typography, sans serif, with rounded edges and its orange color, bring a close, young and energetic character to the ensemble. Values that are close to our client’s target. A pass with honours!
A project of restyling and challenges in which we have added modernity.
Passed with honors for Koolbrand!