A market research, marketing and packaging design project for El Nogal’s healthy snacks line product.
El Nogal was searching a new market for its products to and they came to Koolbrand with a very tasty proposal.
First of all, we conducted a market research to investigate comsumers’ preferences and business opportunities in the industry. The result was very helpful.
We decided to opt for a non-common pocket-size format (30 gr) aimed at vending machines (airports, hospitals and more) in order to promote a line of healthy and natural snacks at points where chocolate and chips are usually the main option. What a great idea!
POINT FOR US!
In ADDITION, we developed a packaging with a vintage and elegant aesthetic that stands out from the rest of the machine's products. The design, modern and with an ethnic touch, provides differentiation and a gourmet touch, more elegant and innovative.
The colors, in addition to being used to differentiate each product of the line, bring that natural and warm look. Also, it highlights the image of the main product.