The future strategy planned for the business mission of El Nogal, had, as its starting point, to modernize the brand identity. CWith the premise that El Nogal is already a well-known and loved brand, we developed a new image that lived up to the expectations, not forgetting the idea that had been set in the mind of the consumer: linking the walnut tree with this brand. A simple, modern, hardmonious logo that fits into the current market situation while transmitting, at the same time, the essence of the brand.