Ben 10 is an unconventional cartoon character whom children of all ages look up to. He is the ultimate teen hero and has alien powers thanks to a gadget attached to his wrist: the Omnitix, an essential element in our creative strategy. We extended the use of this new collection of Herbiplast Ben 10 sticking-plasters, including the Omnitrix as a decorative element, which encourages children to play Ben 10. Developing a licensed product is guarantee of market exclusivity, novelty and the chance to sell in other channels.