An essential accesory
We have been launching several basic collections of nail polish that include a wide range of colors, such as Colour Wings Spring-Summer; but now, but now, we have decided it is time of an about-face in terms of strategy. The goal was to increase the rotation tranforming a basic product into a seasonal must. This turnaround implied the release of small collections based on seasonal fashion trends, this way we created a growing need every season and increased product rotation. Given the success of the first collection, we managed to create the need of a new line season after season. That’s how, under the same design strategy of Colour Wings Spring-summer and, after we analized autum trends and color paletts, we came up with five new nail polish colours: Colour Wings Autumn. With this collection we reasured the success of the rotation strategy. Now, the target of Aguayo Cosmetics expects new products every season.