A completely innovative and plague-free branding
Plagoo is a company specialized in biosecurity and pest control that uses eco-friendly techniques. A brand-new company that needed a complete branding and a totally innovative website within the sector.
Therefore, we proposed to work with the slogan “zero shivers” to communicate all the values and benefits of Plagoo.
This was the concept we worked with and helped us on generating the naming: PLAGUES + GO = Plagoo, the perfect mix between the sector and the main objective of Plagoo. Bye-bye plagues!
For the next step, the creation of the logo, a custom typography was designed and the “empty set” symbol was incorporated, making reference to the elimination or absence of pests. In addition, the combination of colors contributed the values of freshness and hygiene.
Different pieces of communication were also developed, such as stationery, corporate clothing, stickers, document covers, merchandising … With the help of patterns and icons, resources in harmony with the logo and the company philosophy.
The whole process resulted in a modern visual identity, fun, close, clean and of course very different if we compare it to other brands within the sector. An area marked by aggressiveness and traditional communication.