NORVI
A very exhibitionist packaging
A non-conservative packaging design project for Norvi
Norvi is a company of packed fruits and vegetables that was looking for a new packaging that highlighted the quality of the products with total transparency.
We created two different formats with a minimalist design that should highlight the product. we used a sans-serif typography and simple iconography that would identify each vegetable and its cuts.
For the glass jars, we used a white-background label and let the product shine. For the can, we simulated the glass effect through a carefully taken product photo and its correspondent white label.
At last, we adapted the logo to a rectangular shape instead of the original oval, to give it a more different and more current touch.
A packaging design project with no sham
