For the development of a basic makeup product line we had an strategic plan, we wanted to make products with personality and achieve an captivating effect. With the packaging design and naming of the line we were able to achieve a collection of key products to tranform every makeup look into a trend. The Aguayo Cometics makeup line includes: XLashes mascara, Liquid-Eyeliner, 3|TrioEyeshadow and Graffiti-Eyeliner eye pencil.