Zelnova: A tu aire
A breath of fresh air
A complete project proposed by Zelnova in which we had to launch a new line of air fresheners that take you to the purest places of the world.
YOUR OWN WAY!
After a market research about the preferences of consumers at the time of choosing an air freshener, we decided to break with a defined smell and let you be with “A tu Aire”, a naming made for you.
For the logo, we chose green and blue, the most defining colors of this industry, that also evoke to nature and fresh air, “wrapped up” in a circle that also refers to the spray format of the fresheners.
WHERE ARE WE GOING?
For the creation of the different product lines we wanted to get away from the common and offer sensations instead of smells. That’s why we decided to “walk through the mountains”, go see “a tropical sunset” or let “the Mediterranean breeze” overcome us.
From there, we designed a full format packaging throughout idyllic images that take you to different experiences.
A FRESHER CATALOGUE
At last, we created a product catalogue with a very fresh and clean atmosphere as a presentation of every product of the line.
A branding custom-made