Allpelagic, a company specialized in pelagic fish trading, raised the inspiring challenge of creating a relaxed, cheerful, young and trendy brand, without losing those much needed values within the sector: professionalism, trust and approachability.
So, we took our raincoats and waterproof boots, and jump headfirst into this challenge!
WE CATHED A LOGO!
The operation of fishing gear gave as result a logotype whose morphology resembles a fish. Due to the use of a modern, geometric and sans serif typography, a range of colours related to the industry and a very special silhouette: the mackerel, the king of pelagic fish!
In addition to the logo, we designed several communication pieces. We worked with images of different pelagic species, blending the logo in with a marine ecosystem; providing a breath of fresh air and a friendly touch to every items.