Creating a new product line for Aguayo Cosmetics it’s always exciting. The launch of a new line requires research, product development, naming, packaging design and exhibitors design. The basis of the strategy for the new line H2O Active lies in a clean, simple and minimalist packaging; highlitghting its differential advantage: the purity of the water purity with which products are formulated. The complete collection of Aguayo H2O Active includes a facial moisturizer, exfoliating wipes, cleansing wipes, hand lotion and lip balm.