Europacífico: Edamame
Our most eastern packaging
Each country, and, in detail, each market, has its own characteristics that had to be taken into account when launching a products that comes from a different origin. On this project, the goal was to introduce japanese edamame pod in the spanish market taking advantage of the japanese food trend.
As this is a natural product, we opted for a minimal aesthetic in which the main star was the product, the soy pod, on a black canvas, highlighting only its preparation method.
Konnichiwa Spain, we hope you like it.
