Our inspiration for the creation of this logo was the art of rock balancing, which, in the meditation practice, represents emotional balance and the ability to be in harmony with nature. Just like the stability that is achived one you take care of the four main building blocks: diet, exercice, emotions and rest. If one leg of a table fails, the table staggs.
On the other hand, we wanted this logo to be related to Juan Martinez’s branding, the creator of this program, so we used the same typography. Moreover, we introduced a shade of green that symbolises birth, life, strenght and energy.
A clean dynamic design, that needed to follow into our favourite Health Coach’s footsteps.