The growing demand for frozen food even in the special ocasions like Christmas, raises a good excuse to develop a communication strategy focused on selling products with a higher perceived value of the brand Dona Dona.
We developed a special catalog for Christmas, with the claim: “We help you to choose the Christmas menu with a selection of products. So you have time for yourself and your family”. A delicate and minimalist“ design, with recipes and pictures of the selected items, made this catalog an unexpected but  very useful seasonal Christmas cookbook.