Dona Dona Deep- frozen commercializes its products through its own telemarketing platform, but they have spent the main resource of finding customers.
We thought we should go out and look for them, that simple… But, how? Combining creativity, ingenuity, a game, an iPad and a replicable capture process with which to develop the brand campaign activation. he mechanics: a task force team invites the public to participate in an iPad game, with which they can win prizes from the brand and achieving the goal of getting quality contacts for our client. That way, we generate a new database of the target group with a very positive disposition towards the brand.
During the first six months, the promotion achieved over 10,000 contacts. An 18% of those contacts became customers.