When we are working on delicate products, such as a line of cosmetic products for babies, we try to connect with our most loving and sweetest side. We developed the Baby Aguayo Collection for Aguayo Cosmetics using a soft and delicate aesthetic that connects inmediatly with our target, moms. The animated little butterfly and the claim “especial culetes” (made for little butts) reinforces the concept: tender care for the skin of the little ones. The line comprises cleaning wipes, nail scissors, nail clipper and cologne.