Enjoy Galicia with McDonald's

Get away from the daily routine

Flecha Separador

In order to reach the general public, we developed the campaign "Enjoy Galicia with McDonald's" taking advantage of the current trend Tourism & Thermal Spa in the area of influence.

With a scratch card, McDonald's Rias Baixas costumers who made bigger their McMenu, could win great instant prizes to relax in "Augusta Spa & Resort" Sanxenxo. The design of this campaign transmitted the illusion of an appreciated holiday destination to relax, as desired by most urban dwellers.  

Increasing the average receipt and generating more traffic were the objectives achieved in this summer promotion, and with very good results.

McDonalds Mantel
McDonalds disfruta Galicia
McDonalds disfruta Galicia
Exterior McDonalds

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