After an investigation on the Canadian market consumption, we created the new healthy nuts line for El Nogal, four mixtures that provide superpowers; so, we did our stretches, put on our tights and got down to work.

We created an attractive and dynamic packaging designed to stand out in the shelves, illustrating and linking the performing arts of a circus with the benefits of each mix. Following this idea, we proposed for each packaging a character and its most representative feature: Energy, Digestive, Antiox and Omega-3. We use a typography that was similiar to the traditional circus posters and colours that evoke the circus tents of the 30s.

What’s better than the circus world to represent the performance of each mix?