After an investigation on the Canadian market consumption, we created the new healthy nuts line for El Nogal, four mixtures that provide superpowers; so, we did our stretches, put on our tights and got down to work.
We created an attractive and dynamic packaging designed to stand out in the shelves, illustrating and linking the performing arts of a circus with the benefits of each mix. Following this idea, we proposed for each packaging a character and its most representative feature: Energy, Digestive, Antiox and Omega-3. We use a typography that was similiar to the traditional circus posters and colours that evoke the circus tents of the 30s.
What’s better than the circus world to represent the performance of each mix?
Need more strength?
For Energy Mix we design this vigorous character.
Digestive Mix provides lightness to the body so who better than a trapeze artist to represent this concept and giving a spectacular touch to the packaging.
Antiox Mix, as its own name suggests, provides the costumer with an antioxidant power. We designed a juggler mounted on a unicycle, the perfect example of concentration, to make a splendid show of the product.
Does the heart of a tamer race when his head is stuck in the mouth of a lion? Well, not at all! Omega 3-Mix contains all the elements that the heart needs to face all those tense moments. Keep calm (Take a deep breath) and Omega 3-Mix!