Merluza Austral Chile

A gourmet quality campaign

Lifeel Separador

The queen of hakes arrived in Spain, and we had the task of promoting, throughout the country, its supreme characteristics. Prochile, a Chilean government institution, ordered us this succulent project to make known this brand: Merluza Austral Chile (southern Chilean hake).

To make this possible, we gathered an entourage worthy of royalty: we developed a website and carried out several advertising actions and events in emblematic restaurants throughout Spain, relying on influencers and recognized chefs as our main ambassadors.

How did we do it?

Spoiler: it was a success

We planned 6 showcookings throughout the country

6 FIESTAZAS

Merluza Austral Mapa

We planned 6 showcookings throughout the country: Vigo, Madrid, Valencia, Bilbao and Barcelona. Samplings offered by renowned chefs in emblematic environments and with guests linked to the fishing and gastronomic sector.

The launch of the brand took place in the restaurant Maruja Limón, in Vigo, holder of a Michelin star and two Repsol suns. This event was followed by the Kitchen Club in Madrid, the Marina Beach Club in Valencia, the Conxemar Fair in Vigo, the Iberdrola Tower in Bilbao and the Foodieteca in Barcelona. In every restaurant, a showcooking was performed followed by a tasting of samples. A dinner cooked by the most prestigious chefs.

THE ASSISTANTS LICKED THE FINGERS!

Maruja Limón, Vigo

Kitchen Club, Madrid

Marina Beach Club, Valencia

Conxemar, Vigo

Torre Iberdrola, Bilbao

La Foodieteca, Barcelona

TASTY SNAPSHOTS

  • Showcocking Maruja
  • Showcocking Maruja 2
  • Showcocking Maruja 3
  • Showcocking Maruja 4
  • Showcocking Maruja 5
  • Showcocking Kitchen
  • Showcocking Kitchen 2
  • Showcocking Kitchen 3
  • Showcocking Marina
  • Showcocking Marina 2
  • Showcocking Marina 3
  • Showcocking Conxemar
  • Showcocking Conxemar 2
  • Showcocking Conxemar 3
  • Showcocking Conxemar 4
  • Showcocking Conxemar 5
  • Showcocking Torre
  • Showcocking Torre
  • Showcocking Torre 2
  • Showcocking Foodie
  • Showcocking Foodie 2
  • Showcocking Foodie 3
  • Showcocking Foodie 4

NO ONE WENT HOME WITHOUT A GIFT

Merluza Austral Merch

Online and offline coverage, and many influencers!

They talked about the Hake Austral Chile, such a celebrity!

  • Con el morro fino
  • Me como Vigo
  • The gourmet Journal
  • Las recetas de MJ
  • Fit Happy Sisters
  • La alacena roja
  • Guisándome la vida
  • De rechupete
  • Recetas de Escándalo
  • Máis Grelos

    Online presence

    A showcase worthy of the Queen of Hakes.

    We design a complete website with all the information of the Southern Hake: its origin, benefits, characteristics, recipes cooked in the events,…

    Youtube campaign

    Videos to taste

    A successful campaign led by an evocative spot based on the frozen seas were Southern Chilean Hake has its origin.

    Social Media

    Show and share

    We complemented the website with content generation and a social media strategy.

    Merluza Austral Web

    A project loaded with protocol, event organization and digital marketing for the queen of dragons hakes.

    Globo

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