For school-aged children, we launched Tiraplastic Sticking-plasters with LazyTown license, designed with fun scenes from the popular children´s tv show whose values, based on a healthy livestyle, translate into highly beloved characters.

Using this license allowed us to reach a target slightly older, with whom to instantly empathize. he result was a great success of the Tiraplastic Collection with the LazyTown license, which led to the development of a second product: the child lip balm.