The branding is sustained by the strength of the elegant and sophisticated typographies and a little turquoise drop alongside them that identifies the product. A cheerful drop that changes its color according to the three flavors.
For the target to enjoy its social gatherings with gin-tonics and Drops we needed to design a packaging that invited to play with the different flavors, as if it was a boardgame. A simple design, easy to open and eco-friendly; little squared boxes in the colors associated with the different drops flavors.
Having achieved this, we build a website in where to buy the product. A clean simple eye-catching site where product photography is the star and a simple navigation invites the user to live the Drops Gin & Tonic sweets experience.