GET DOWN TO WORK!
First of all, we created and designed a new branding, more modern and current. Therefore, a new logo was designed for the main brand based on the analogy between the acronym and a refrigeration circuit, making a reference to the industry itself. Also, we a dark blue shade that evokes low temperatures.
Taking this logo as our starting point, we came up with the naming and logo for each one of the divisions: HVAC, Energy, Technology, Commerce and Learning.
VERY PROFESSIONAL COMMUNICATION PIECES
The next step was the creation of stationery, newsletters design, merchandising, brochures, … All of this with an innovative and explicative touch, worthy of an installation manual.
Another challenge proposed by DAP was to create the naming, logo and brochures for their new software.
A FREEZING WEB
To finish, we created and designed the website. A modern web in accordance with the new corporate identity, based on brief and explicative texts, lots of icons, images and color, in order to enhance a renovated and effective image.
A very refreshing branding for an innovative brand